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Scouting ambassadors

Scouting ambassadors are prominent people who support us in transforming the lives of young people. They are representatives for Scouting, and use their knowledge and experience to benefit the movement.

Thanks to their high profiles they can promote Scouting to everyone, encouraging more people to volunteer and more young people to join. They also get the chance to show fellow peers and professionals just how much fun Scouting is.

We are proud to have the following people as Scouting ambassadors:

Ed Stafford

Explorer and former Cub and Scout Ed Stafford is a world record holder for the longest jungle expedition ever undertaken. He is the first man to ever have walked the length of the Amazon River.

'I feel that my love of adventure really came from those first night camps I went on with the Scouts. Getting outdoors was always the best part of Scouting for me.'

Justin King

Justin King is CEO of J Sainsbury plc, and has supported Scouting personally and through our successful partnership with Sainsbury’s for many years.

'I believe that the values that guide Scouting and the opportunities if affords young people to grow personally and support their communities have never been more relevant. As a large employer we always look beyond academic qualifications when recruiting young people; an involvement in Scouting is a great way for them to demonstrate they are made of “the right stuff.”'

Lord Sebastian Coe

Lord Sebastian Coe is a double Olympic champion and 12-time world record holder in athletics, as well as the chairman of the London Organising Committee of the Olympic and Paralympic Games.

'I wasn’t ever a Scout but I was very honoured to be asked to become an Ambassador for the Scout Movement two years ago. I left it a bit late to join but I got there in the end.'

Ian Hislop

Ian Hislop is editor of Private Eye, and a successful broadcaster and writer. Best known as team captain on the current affairs quiz Have I Got News for You, he also presented a Scouting documentary to mark the Centenary.

'The principle of Scouting hasn’t changed and this makes it just as relevant today as it ever was ... It is essentially about turning around the lives of young people by giving them experiences they wouldn’t have, and a lot of that means just going outdoors. That seems to me as good an idea now as it’s ever been.'

Dawud Wharnsby

Canadian Dawud Wharnsby is a singer-songwriter, poet and performer, supporting Scouting in the UK and internationally.

'I believe Scouting offers something valuable to communities. It's about trying to work together to solve some of the fundamentals of community. If we can solve those problems, indirectly, a lot of the big issues will start to subside.'

Chris Evans

Producer and presenter for TV and radio Chris Evans is the current host of the BBC Radio 2 Breakfast show, and a recent recipient of the Scouting Entrepreneur Challenge Award.

'I love the fact that Scouting has gone international. It's brilliant. When we did it, it was always good, but it was a lot more localised, and it seems to have really come into the 21st century, which I think is really important.'

Richard Harpin

Founder and Chief Executive of Homeserve, Richard Harpin is one of the UK's leading entrepreneurs and sponsor of the Entrepreneur Challenge.

'I myself got such a lot out of Scouting, that it’s wonderful I can give something back with my support of the Entrepreneur Challenge. These young people are the future leaders of business, so we need to be encouraging them in every way possible.'

Julia Bradbury

TV presenter Julia Bradbury, is well know for her love of the outdoors, and has a passion for adventure

'I've had so many "outdoor adventures" - walking, abseiling, rock climbing, and paragliding to name just some and I can't really pinpoint one amazing moment because each one is thrilling in its own way. The Scouts are brilliant as they really give people those opportunities too to experience adventure. For me, the last one is the best, but the great thing is that there is hopefully another one round the corner to top it!'

Local ambassadors

As part of the ambassadors strategy we want to bring on board some bespoke local ambassadors in Counties/Regions.

We have people who support us nationally, but we want to encourage Counties to bring on board their own people specific to the area. These people will support Scouting in the same way that the national ambassadors do, but they will be linked to that particular part of the UK.

The ambassadors team is here to support and help those who want to bring their own ambassadors on board.

There are a number of things we can do:

If you would like to learn more about local ambassadors or if you want to get in touch with any of our national ambassadors please contact the Ambassadors Team.


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