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Newsletters

Regular printed newsletters let you promote messages, distribute information and share inspiring Scouting stories. They help members feel part of a community of like-minded people, and it is important to build a sense of ownership by making sure that your members have the chance to contribute.

Engaging with your readers

Regular newsletters can become much-loved ‘friends’ with loyal readership bases. Readers know when to expect them, and will engage with them positively.

Used well, newsletters can be social tools, prompting debate and conversation. They break down barriers by letting you share information between Scout Groups, Districts and Counties, and reduce communications overload by combining a number of messages in one package.

Right content mix

Newsletters need a good balance of content and tone. It can be difficult to convey very serious messages alongside particularly light-hearted or informal social updates, so think of your readers first.

The regular nature of newsletters mean that they are not always suited to urgent, time-critical messages or information that might be sensitive or controversial. Newsletters are also the wrong medium for sharing dry and information-heavy updates.

Organising the workload

Consider how the publication will be organised and managed. A newsletter is a team effort that needs people who have a good command of English, grammar and spelling as well as an enthusiasm for generating contributions. Let members know how they can get involved, and highlight that their writing will be edited to fit the style and purpose of the publication.

Content ideas

Think about the needs of your principal readers, as well as the local area’s key messages (agree these with your manager). Ideas might be:

Top ten tips for newsletters

 

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