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Communication planning

By thinking ahead we can develop our communications and help us tell Scouting stories that make a difference. By planning ahead with our communications we can ensure we generate the right photos, text, audio or video for use across a number of channels, to members and to the public.

What’s happening?

Your existing Scout calendar is a great starting point for forward planning your communications. Take a look at existing events or themes during the year and add those to a planning chart, then fill your gaps with stories that will support your key messages.

Sharing content

A good story can be used within a number of outlets or channels, and across a wide timeframe. Most stories have a ‘moment in time’ and you can generate content that works before, during and after this fixed point. If you think in advance about your story it will help you to choose the type of content you need. The table below shows the range of platforms, and what could be achieved with each at different moments in time.


 

before

during

after

Printed newsletter

Article, photo and action

 

Review articles and photos

Email newsletter

Article, photo and hyperlink

 

Website news

 

Facebook

Photo, question and hyperlink

Live photo gallery

Photo gallery and Storify

Twitter

Live photo updates

Storify

YouTube

 

30 second video update

3 minute video

Vine

 

Live video updates

 

Newspaper

Pre-event press release
Pitch to journalists

Live interviews

Post event press release, photo, quote

Radio

Regional TV

EXAMPLE

Highlight the impact that members will make during Scout Community Week

Show the live activity and impact made during Scout Community Week

Demonstrate the results and outcomes of Scout Community Week

 

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