We provide fun, challenge and adventure to
over 400,000 girls and boys across the UK
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Disclosures Compass POL Print Centre

Scout images

Our images should reflect our tone of voice, which is

Positive
Challenging
Informal
Surprising
Friendly


They should also promote our brand values: Everyday Adventure and Challenge, Fun and Friendship, Positive Impact.

The following should act as a shorthand guide and applies to Scout images used for any purpose.

Try this . . .

Avoid this . . .

Active

Static

Adventurous

Grip and grin

Fun and friendship

De-motivated or unhappy young people or adults

Diverse

Football team style group shots

Youthful and youth-shaped

Boys only

Challenging

Uniform only

Interaction

Little or no ethnic diversity

Teaching or passing on skills

Deliberately posed, awkward or artificial looking shots

Inspiring

No context

Teamwork and leadership

Mid distance where it is difficult to identify the subject

Citizenship

Images that propagate stereotypes eg. knots, knees and hats!

Positive impact

Excessive uniform

Determination

Images that show drinking, smoking etc.

Clear and well composed

Out of focus and poorly framed

Achievement and pride

Shots without human interest

Informal and relaxed

Marching or inspections

 

CEOP
© Copyright The Scout Association 2017. All Rights Reserved.
Charity Numbers 306101 (England and Wales) and SC038437 (Scotland).
Registered address: The Scout Association, Gilwell Park, Chingford, London, England E4 7QW