We provide fun, challenge and adventure to
over 400,000 girls and boys across the UK
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The Scout Association brand: everyday adventure

Scouting is an everyday adventure for everyone and at every level; on the Association’s brand centre you can access design guidelines, tools and resources to help you bring our brand to life where you are.

Our identity is important. It affects how people think and feel about The Scout Association and is largely formed by what we do – offer adventure to young people. But our communications are important too. They need to express the same scouting values: adventure, challenge, fun, friendship, trust, confidence and being fully inclusive.

Our corporate identity, made up of words, images, colours and logo elements helps people to recognise and understand Scouting. It also helps reinforce our image as a vibrant, adventurous youth movement committed to enriching the lives of young people and supporting our 100,000 adult volunteers.

'We challenge our members to experience fun, friendship and everyday adventure to help them reach their potential and have a positive impact on society '

Visit our brand centre 

View our full brand guidelines (PDF)

Scout Association Copyright and Trademarks (FS103958) (PDF)

Download Scout logos

Local Scout Facebook banners (ZIP)


© Copyright The Scout Association 2018. All Rights Reserved.
Charity Numbers 306101 (England and Wales) and SC038437 (Scotland).
Registered address: The Scout Association, Gilwell Park, Chingford, London, England E4 7QW