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Digital style guide

Version 1.0 May 2018

As part of the process of rolling out the new brand, we will be developing a new website, with a specific digital style. The first release of the website, the alpha version, is now live.

Much like the website, the new style guide is a work in progress. We will continue to grow it, and eventually keep it in a digital format. For now, it's available to download as a PDF.

Please download the current style guide.

In the current version of the style guide (1.0 May 2018), you'll find Hex values specific to digital, as well as the recommended font sizes and line spacing. Additional information about the brand, including digital assets like photos and logos, is available via the Brand Centre.

Future iterations of the digital style guide will include more information on subjects like:

Please check back before starting any new work. If we are planning any significant changes or additions, we will let you know here.

In the meantime, stay up to date with what we're working on by following the Digital blog.


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Charity Numbers 306101 (England and Wales) and SC038437 (Scotland).
Registered address: The Scout Association, Gilwell Park, Chingford, London, England E4 7QW